Volume-7, Number - 1  
Month: January - June, 2011
Effective Green Marketing through Green Consumerism : An Empirical Study

Chimun Kumar Nath
Dibrugarh University, Dibrugarh
Page No. 15

Purpose/Aim: Taking a socially responsible posture with regard to consumers is not always possible.

Methodology/Approach :A study conducted in Jorda (Alsmadi and Al-Zobi,2004) revealed that consumers were likely to recognize a high level of uethical marketing behaviour, which tunred them negative about the marketers.

Findings/Conclusion: In another study in Assam, Nath et al(2009) concluded that the majority of Assamese consumers shared a belief that marketing comunications were generally lacking honesty and credibility.

Keywords: Very often, many business seemed to reinforce consumer deception in variety of ways, favoring quick revenues over a healthy long-term relationship with consumers.