Volume-7, Number - 1  
Month: January - June, 2011
 RESEARCH
Book Review
Ashutosh Kumar,

Asia Pacific Institute of Management,
New Delhi


Page No. 106

Purpose/Aim: Ambani & Sons is a captivating and sensational management text-book, In this mesmerizing book, through the incidences taken from the real life of Dhirubhai Amabani, the author pithily explains how Dhirubhai Ambani used Product, Price, Placem Promotion, Packaging, Power, Pace, Politics to create formidable businesses. The author has been able to explain vividly the significance of SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis and STP (Segmentation, Targetting, Positioning). Dhirubhai's life illustrates how Mission, Money, Message, Media, Machines, Measurement and backward vertical integration can help in expanding and managing huge business empires.