Volume-8, Number-1
   Volume-7, Number-2
   Volume-7, Number-1
   Volume-6, Number-1
   Volume-5, Number-2
   Volume-5, Number-1
   Volume-4, Number-2
   Volume-4, Number-1
   Volume-3, Number-2
   Volume-3, Number-1
   Volume-2, Number-2
   Volume-2, Number-1
   Volume-1, Number-2
   Volume-1, Number-1
 
 Volume-7, Number - 1  
Month: January - June, 2011
 RESEARCH
Sales Promotion Tactics in Retailing: Fair vs Unfair
Babita Singla & Manish Bansal,
Baba Farid College of Management and Technology, Bathinda, PB
Page No. 1
 
Politics of Fuel Subsidy and Its Impact on the Development of Nigeria
Akwen T Gabriel,
Veritas University, Ahuja, Nigeria
Page No. 10
 
Job Stress in Junior Medical Practitioners: A Study on the Healthcare Sector in Bengaluru
Indranil Mutsuddi,
DSMS Business School,
Durgapur, WB
Page No. 28
 
An Empirical Study of WorkLife Balance of BPO Employees
Ruchi Sao,
Shree Ramdeobaba College of Engineering & Management,
Nagpur, MH


Shiny Chib,
Datta Meghe Institute of Management Studies,
Nagpur, MH
Page No. 39
 
Selling Satisfaction through Green Restaurant in NCR Region
Sunil Kumar,
University of Petroleum & Energy Studies,
Dehradun, UK


Renu Vij,
Baddi University of Emerging Science & Technology,
Baddi, HP
Page No. 47
   
Entrepreneurial Characteristics among Women engaged in Sericulture Enterprise
Neelam Yadava,
Tata Institute of Social Sciences,
Tuljapur,
Osmanbad
Page No. 57
 PERSPECTIVE
Value Added - A Measure of Corporate Performance
Alok Kumar Pramanik,
Bhatter College,
Paschim Medinipur

Balasundaram Nimalathasan,
University of Jaffna,
Jaffna, Sri Lanka
Page No. 64
   
The FDI Permit for Multi Brand Retail Trading in India - Green Signal or Red Signal
Kamaladevi Baskaran,
Dravidian University,
Kuppam, Chittoor, AP
Page No. 75
   
L&T's Liquidity Management : An Analytical Study of Trade-off between Liquidity and Profitability
D Maheswara Reddy & K V N Prasad,
IT M Business School,
Warangal, AP
Page No. 92
   
Entrepreneurial Ventures - Requisites for Long run
Mohd Zubair Ahmad,
Shri Ram Murti Smarak College of Engineering & Technology,
Bareilly, UP
Page No. 102
 
 BOOK REVIEW
 
Book Review
Ashutosh Kumar,

Asia Pacific Institute of Management,
New Delhi
Page No. 106