Volume-7, Number - 1  
Month: January - June, 2011
Selling Satisfaction through Green Restaurant in NCR Region
Sunil Kumar,
University of Petroleum & Energy Studies,
Dehradun, UK

Renu Vij,
Baddi University of Emerging Science & Technology,
Baddi, HP

Page No. 47

Purpose/Aim: This paper aims at finding the niche in the market to position the concept of green restaurantfollowed by developing a business model to cater the need for healthyfood, of the elite class inIndia.

Methodology/Approach: This research has been carried out in Delhi with the help of survey of200 respondents elite class.

Findings/Conclusion: This paper has taken New Delhi as a city to ascertain the market acceptability of these kind of restaurants followed by a basic business model which explains the target market, product positioning , value creation & customer's willingness to pay. The required data for analysis has been collected though questionnaires & based upon that conclusions have been drawn in the end of thepaper.

Keywords: Green, GreenMarket Restaurant, Marketing Tool