Volume-7, Number - 2  
Month: July - December, 2011
 RESEARCH
A Study on Role Ambiguity and Role Conflict on Employee Creativity
D Chitra & V Mahalakshmi,
Panimalar Engineering College,
Bangalore - TN


Page No. 148

Purpose/Aim: Role conflict is a type of social conflict caused from an individual being forced to take on separate and incompatible roles. Role conflicts can occur individually, as in the case of one person being torn between separate roles for different organizations or groups, or within an organization, when an individual is asked to perform multiple roles in the same group. Exactly how roles stress and various performances of individuals are related has received considerable attention, in which stress has been found to affect individual creativity. However, exactly how role stress and employee creativity are related has seldom been examined empirically, which has been examin in this paper.

Methodology/Approach : By extending the results of literature, this study proposes five hypotheses on how role conflict (via self-efficacy and job satisfaction) affect employee creativity directly and indirectly. Survey data from 202 employees.

Findings/Conclusion: The paper reveal not only a direct and negative link between role ambiguity and creativity, but also a direct and positive link between role conflict and creativity. The survey results further demonstrated that both self-efficacy and job satisfaction serve as partial mediators between role conflict and creativity. However, only job satisfaction (an not self-efficacy) is a partial mediator between role ambiguity and creativity.

Keywords: Role Ambiquity, Role Conflict, Creativity, Job Satisfaction.