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Sales Promotion Tactics in Retailing: Fair vs Unfair
Babita Singla & Manish Bansal,
Baba Farid College of Management and Technology, Bathinda, PB |
Page No. 1 |
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Politics of Fuel Subsidy and Its Impact on the Development of Nigeria
Akwen T Gabriel,
Veritas University, Ahuja, Nigeria |
Page No. 10 |
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Job Stress in Junior Medical Practitioners: A Study on the Healthcare Sector in Bengaluru
Indranil Mutsuddi,
DSMS Business School,
Durgapur, WB |
Page No. 28 |
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An Empirical Study of WorkLife Balance of BPO Employees
Ruchi Sao,
Shree Ramdeobaba College of Engineering & Management,
Nagpur, MH
Shiny Chib,
Datta Meghe Institute of Management Studies,
Nagpur, MH |
Page No. 39 |
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Selling Satisfaction through Green Restaurant in NCR Region
Sunil Kumar,
University of Petroleum & Energy Studies,
Dehradun, UK
Renu Vij,
Baddi University of Emerging Science & Technology,
Baddi, HP |
Page No. 47 |
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Entrepreneurial Characteristics among Women
engaged in Sericulture Enterprise
Neelam Yadava,
Tata Institute of Social Sciences,
Tuljapur,
Osmanbad |
Page No. 57 |
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Value Added - A Measure of Corporate Performance
Alok Kumar Pramanik,
Bhatter College,
Paschim Medinipur
Balasundaram Nimalathasan,
University of Jaffna,
Jaffna, Sri Lanka
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Page No. 64 |
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The FDI Permit for Multi Brand Retail Trading in India - Green Signal or Red Signal
Kamaladevi Baskaran,
Dravidian University,
Kuppam, Chittoor, AP |
Page No. 75 |
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L&T's Liquidity Management : An Analytical Study
of Trade-off between Liquidity and Profitability
D Maheswara Reddy & K V N Prasad,
IT M Business School,
Warangal, AP |
Page No. 92 |
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Entrepreneurial Ventures - Requisites for Long run
Mohd Zubair Ahmad,
Shri Ram Murti Smarak
College of Engineering
& Technology,
Bareilly, UP |
Page No. 102 |
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Book Review
Ashutosh Kumar,
Asia Pacific Institute of Management,
New Delhi |
Page No. 106 |
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